Planet Fitness Inc
Veridion Score
Composite trend over time
Why is PLNT moving today?
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Reported fields plus Veridion-computed history. Unsourced tiles are omitted.
Warehouse intelligence for PLNT.
PLNT insider activity
Planet Fitness Inc
2 insiders bought in the last 90 days
Net selling: -$1.3M across loaded Form 4 rows.
Loaded official disclosures do not show all three sources aligned on this ticker.
| Filing date | Trade date | Insider | Title | Type | Price | Qty | Owned | Value | Receipt |
|---|---|---|---|---|---|---|---|---|---|
| 2026-06-12 | 2026-06-10 | Keating Colleen | Insider | sell | $50.60 | 22,494 | 119,017 | $1.1M | SEC Form 4 |
| 2026-05-14 | 2026-05-12 | Keating Colleen | Insider | buy | $49.54 | 5,000 | 141,511 | $248K | SEC Form 4 |
| 2026-05-11 | 2026-05-08 | RATHKE FRANCES G | Insider | buy | $46.21 | 5,000 | 5,000 | $231K | SEC Form 4 |
| 2026-03-17 | 2026-03-15 | Povinelli Brian | Insider | sell | $73.62 | 220 | 8,900 | $16K | SEC Form 4 |
| 2026-03-17 | 2026-03-15 | Keating Colleen | Insider | sell | $73.62 | 4,219 | 136,511 | $311K | SEC Form 4 |
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Registered lobbying filings matched to Planet Fitness Inc.